Social Science and Antibiotic Use on Farm: Understanding behaviour and encouraging change

Speaker: Gwen Rees

View Profile

Social Science and Antibiotic Use on Farm: Understanding behaviour and encouraging change


Promoting the responsible use of antibiotics on farm is a key goal for the veterinary profession and the agricultural industry alike.

It has long been known in human medicine that understanding the way antibiotics are prescribed to, and used by, patients is a complex and nuanced area that needs to be understood in order to help tackle the global antimicrobial resistance crisis. While quantitative measures of antimicrobial use are important, they only go halfway towards understanding the subject and it has been shown that a variety of social and cultural influences and beliefs can affect compliance when prescribing medicines.

This webinar will introduce you to the concepts underlying qualitative research and social science, help to clarify some of the dreaded “sociology jargon” and describe how these approaches can be used to provide invaluable insight into why and how antibiotics are used on farm. A summary of the current evidence-base available to vets will lead on to a discussion about the practical ways in which this can be applied on-farm to bring about responsible use.

 

Learning objectives

At the end of this webinar, viewers should be able to:

· Distinguish between quantitative and qualitative research

· List the key methodologies of social science research and their applications

· Explain how social science can help us understand antibiotic use

· Describe what is currently understood about the way antibiotics are used on farm

· Apply this understanding in order to facilitate practical changes on-farm