Multi-channel Marketing: Choosing the Perfect Platform for your Practice

Speaker: Susie Samuel

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Multi-channel Marketing: Choosing the Perfect Platform for your Practice


There is an almost bewildering array of possible platforms to use for practice internet marketing and all are time consuming to run to best advantage, it can be difficult to know where to start and how to split the resources and time available. In this presentation we will examine Twitter, Instagram and Google My Business and discuss how to decide if they are appropriate for your practice and how to use them to best effect.

Five learning objectives

1/Multichannnel marketing planning

2/ Choosing platforms

3/ Twitter hashtags, mentions and building followers

4/ Instagram hashtags, building followers and engaging content

5/ Google My Business what you should do as a minimum and advanced tools