Marketing your practice in a digital world: Get your practice website fit for 2018

Speaker: Justin Phillips

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Marketing your practice in a digital world: Get your practice website fit for 2018

Your practice website is an important marketing channel for reaching pet owners. In addition to enabling you to quickly and easily reach and engage large numbers of clients, hyper targeted opportunities online mean you can build active communities around your practice or interest groups. A good website will do wonders for your new client registrations and the financial health of your practice.

People love talking about and sharing pictures of their pets online! With an effective website, you can harness this and ensure your practice is viewed as the friendly and helpful source they can trust with their treasured family pets.

The course, led by veterinary marketing expert Justin Phillips, will cover all the major factors your website should address, including Google Analytics, content creation, User Experience (UX) and their role in generating leads for your practice, it will also focus on the importance of blogging, how it can be central to any good digital strategy, and how it links in with your practices wider PR and communications strategy.

It will also touch upon the relationship of social media platforms including Facebook, Instagram, and YouTube and how these can be used to engage clients with your website.

The course will be full of tips and tricks that are easy to implement and can achieve the best/quickest results. It will also explain the basics of search engine optimisation and how blogging and embracing digital best practice benefit your website’s search engine optimisation (SEO).

Learning Objectives:

You will learn how:

  • to measure the performance of your practice website
  • small changes to your practice website can bring clients into your practice
  • a highly successful veterinary practice markets themselves online
  • blogging can increase the visibility of your practice website
  • to implement a blogging programme for your practice